Every project is unique and requires a different approach to meet stakeholder needs and achieve successful outcomes. The case studies provided are examples of my XD work.
Creating a global incident management experience
New employee onboarding experience inquiry
Design innovation for a next-gen wireless home smart hub
Design isn’t just wireframes and UI comps — it spans product vision and the technical bedrock to scale and innovate. I flex fidelity — from quick sketches and AI-informed experiments that pressure-test ideas, to production-ready systems that institutionalize them.
I conceptualize, document, and secure the intellectual property I create when innovative thinking is involved. View patent US10007399B2.
I evolve hardware UX by turning researched friction points into actionable, feasible requirements — and I lead systems-level feasibility conversations with engineering and product, collaborating on successful product definition.
I use low-fidelity wireflows to communicate concepts and capture evolving requirements — keeping them live through development to quickly explore alternatives as user and stakeholder feedback shapes the solution.
I use service blueprints to map the end-to-end journey — operations, touchpoints, and interactions — revealing pain points and aligning teams on improvements so the user experience and the business behind it work as one.
I design UX flows that pair user journeys with system logic and conditional paths — shared as static maps or interactive Figma prototypes tied to a component-based design system for rapid testing — so I can switch fidelity on demand, from low-fi to production-polished.
I keep feedback continuous and prototypes right-sized — from quick paper sketches to realistic system simulations — to test ideas, validate requirements, and de-risk decisions. I use the fastest tool for the job (AI tools, Figma, Miro/Mural, and HTML) to capture evidence and keep delivery moving.
I publish code-ready specs: pixel-perfect responsive layouts with grids, spacing, and type ramps encoded as design tokens; component blueprints with props/variants, state matrices, and accessibility semantics; millisecond-level motion (durations, delays, easing, reduced-motion). Each package includes redlines, interactive prototypes, localization guidance, performance budgets, and testable UX acceptance criteria to ensure design–engineering parity.
I stay close to the people and the problem — using the right research method at the right moment to ground decisions, reduce risk, drive results, and deliver continous value.
I audit existing products and in-flight solutions, packaging findings into a decision-ready framework — clear criteria and severity, fast filtering with examples, and traceable links into Jira / DevOps — so teams can prioritize issues and shape enhancement roadmaps with confidence.
Each project ships with an executive summary and findings deck, plus a linked index of all design deliverables for fast stakeholder access and traceability.
I conduct in-context observation — watching real workflows that uncover artifacts and decision points — surfacing needs and constraints that surveys miss. The evidence translates into clear requirements that de-risk delivery, spark new solution ideas, and measurably reduce support costs while transforming legacy processes.
I run 1:1 moderated sessions to understand needs, uncover usability issues, and trial new approaches in the moment — using participatory methods to shape the design. I author study protocols, guides, and supporting instruments tailored to the project so we capture reliable evidence and move decisions forward.
I don’t stop at insights - I measure impact. I define success metrics, instrument the journey, and track adoption, efficiency, and satisfaction to quantify UX value. Clear reporting turns results into strategy and roadmaps: lower cost-to-serve and faster cycles for the business; smoother, more delightful experiences for customers.
