Baseline Process
I base my work on insights and understanding. By acquiring stakeholder input throughout development, I ensure my solutions are both desirable and usable. I use a general iterative process to represent and exceed the expectations of those who will engage with the solutions I create. This general methodology can be used as a primary or sub-process at any point during the project lifecycle.
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Investigate & Understand
Creating innovative and desirable solutions requires identifying needs and opportunities.
Starting with discovery to gain insights about an area of interest, I research the problem space to thoroughly understand the landscape of what I am attempting to solve, who I am solving it for, and identifying what success looks like.
Technique Examples:
- Desk research
- Segment & persona identification
- Experience design audits
- Expert & heuristic reviews
- Data, telemetry, & process analysis
- Experience benchmarking
- Stakeholder workshops
- Other inquiry techniques
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Define & Design
Design is a process itself and great designs evolve.
Using research dervied insights provides the foundation for defining requirements and creating solution approaches.
Employing participatory design sessions with stakeholders unlocks innovation and a path to success.
Technique Examples:
- Workshops
- Requirements
- Experience flows
- Service blueprints
- Concept explorations
- Information architecture
- Prototypes of various fidelity
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Verify & Iterate
Gathering feedback throughout development ensures strategies, requirements, and solutions are valid.
Design approaches are tested with stakeholders to verify alignment and reduce costly experience debt. This crucial stage allows stakeholders to provide feedback and identify opportunities for improvement.
Technique Examples:
- Study protocols
- Usability testing
- UAT test plans
- QA reviews
- A/B testing
- Friendly user & pilot trials
