Operate & Scale
I base my work on insights and understanding. By acquiring stakeholder input throughout development, I ensure my approaches are both desirable and usable. I use a general iterative process to meet and exceed the expectations of those who will engage with the solutions I deploy.
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Investigate & Align
Quantify opportunities, define decision criteria, establish north-star metrics.
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Design & Prove
Participatory design, requirements, experience flows, service blueprints, and rapid prototypes all tied to KPI targets.
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Ship & Scale
Harden with accessibility, governance, and DesignOps — measure and iterate to further reduce experience debt.
